For the HEQCO website redesign and soft rebrand project I created a custom illustration style for HEQCO, that included new brand colours, specific brush styles and an overall aesthetic that was new to the organization. Illustrations were used in place of stock photography for the landing page, icons and banners. This created a unifying aesthetic across the website and a very recognizable brand. HEQCO research often relates complex ideas and illustration was a good way to make them accessible through simple designs that effectively communicate these concepts.
The developed brand identity was comprehensive—covering the website, Word documents for published research, and PowerPoint presentations. The organization now has an extensive and still developing library of images from which to pull from for various reports, presentations, the web and social media pages.